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Axelsson Kicks Off 2nd Annual "PJ" Drive

by Staff Writer / Boston Bruins
Boston, MA - Beginning Monday, February 2, Bruins forward P.J. Axelsson, Cradles to Crayons, and BJ's Wholesale Club are teaming up to host the Second Annual P.J.'s Pajama Drive for Massachusetts' children in need. Throughout the month of February, fans, families, schools and corporations are encouraged to donate new, unused pajamas for underprivileged children statewide.

"My wife Siw and I are proud to support Cradles to Crayons and help children in need throughout Massachusetts," said Axelsson. "We feel it is especially important this year - for those who are able contribute - to do whatever we can to help those who need it. Last year the Pajama Drive collected 1,600 pairs of pajamas and this year we hope to collect 7,000. It is a big goal but one that I think we can reach. We hope that throughout the month of February you can take the time to donate and help make a difference in a child's life."

Axelsson and his wife, Siw, started P.J.'s Pajama Drive during the 2007-08 season as a way of giving back to their community. They collected 1,600 pairs of pajamas for Cradles to Crayons. This winter, Cradles to Crayons received over 7,000 requests for winter "kidpacks" filled with warm clothing and pajamas. As a result, P.J. and Siw increased their collection goal to meet the incredible demand.

"BJ’s is proud to partner with the Boston Bruins and Cradles to Crayons to collect pajamas for children in need across Massachusetts," said BJ’s President & CEO designate Laura Sen. "We are dedicated to giving back and making a significant and positive difference in every community in which BJ’s serves."

There are a number of ways to get involved with the 2009 P.J.’s Pajama Drive:

School Participation:
This year schools statewide are invited to participate in the collections. All grade levels K-5 are welcome to sign-up. The class that collects the most pajamas wins an in-school visit to their classroom from P.J. Axelsson and the Bruins mascot, Blades. All of the registration information can be found here.

BJ’s Wholesale Club in-store Collection:
BJ’s members can purchase and donate new pajamas at any of the 20 BJ’s Massachusetts locations. Each club will have collection bins set up for the donations. To find a club, click here.

P.J. Axelsson Meet and Greet: 
To increase community participation P.J. Axelsson plans to visit the newest BJ’s Wholesale location in Revere on Wednesday, February 11, 2009. Each person that donates a pair of pajamas will have the opportunity to meet Axelsson and get his autograph.

In-game Collection on February 28:
To wrap up the collection, the Boston Bruins will have an in-game collection on February 28th at the Bruins' home game against the Washington Capitals. In addition to helping children in need, fans choosing to participate will receive a raffle ticket for each pair of pajamas donated for the chance to win Boston Bruins team autographed memorabilia.

Online Donations:
For members of the Massachusetts community looking to participate but are unable to make it to the Bruins game or BJ’s can make a monetary donation online here. A gift of $25 provides one child with a pair of fuzzy pajamas, one week's worth of warm clothing, educational toys, bedtime stories, and a comfort blanket.
About BJ’s Wholesale Club
BJ’s Wholesale Club is dedicated to providing its members with high-quality, brand name merchandise at prices that are significantly lower than the prices found at supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ’s offers low BJ’s Member Pricing on a huge selection of top-brand apparel and accessories, small appliances, consumer electronics, fine jewelry, groceries and other quality merchandise.

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 180 clubs and 102 gas stations in 15 eastern states. Learn more about BJ's Wholesale Club or shop online at

About Cradles-to-Crayons
Founded in 2002, Cradles to Crayons (C2C) is an innovative Quincy-based nonprofit organization that equips homeless and in-need children with the basic essentials they need to feel safe, warm, ready to learn and valued. While meeting the immediate needs of low-income children, C2C also sets a foundation for lasting change by providing meaningful, tangible volunteer opportunities to thousands of individuals and hundreds of organizations each year.
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