Introducing Enter the Zone - the real-time prediction game
By
St. Louis Blues / Press Release
The Blues are launching Enter the Zone, our real-time prediction game during this Western Conference Final against the San Jose Sharks. Make your predictions pregame and during both intermissions and compete against others for great prizes. The best cumulative score across all games will win two full regular season tickets for the 2019-20 season!
Miss a game or join in late? Don't worry - the point value increases as the series goes on so that everyone still has a shot at the grand prize. Or, you can still earn the individual game prizes for Playoffs tickets, game-used items, autographed jerseys, 2019-20 tickets & more!
The game is structured so that die-hards or the most casual of fans can compete during each game. Questions could include:
Who will have a higher face-off percentage in the first period? Ryan O'Reilly or Tomas Hertl?
Which team will have three shots on goal first?
Will either team score twice in the second period?
Developed in partnership with Tally, the Blues are among the first sports franchises in North America to launch a real-time predictive game to serve as a second-screen experience while watching live sports.
"We wanted to introduce a new and competitive way to enjoy this exciting Western Conference Final without taking any of the focus away from the great action on the ice," said Matt Gardner, St. Louis Blues Vice President, Digital Media & Emerging Technology. "By working with our partners at Tally to keep the focus on playing pregame and during intermissions, this game has been setup to provide our fans a fun way to compete for some sought-after prizes, while not missing any game action."
Enter the Zone will activate two hours prior to puck drop for each game of the Western Conference Final - home and away. Pregame predictions must be locked in prior to puck drop, and new sets of questions will be available to answer at the start of each intermission.
Founded in 2017 by Seattle Seahawks quarterback Russell Wilson, Tally has been developing proprietary technology around free-to-play, real-time sports predictions over the last year, as part of its mission to deepen engagement around live events. Earlier this spring, Tally partnered with the NBA's Portland Trail Blazers to power a real-time predictions experience during their playoffs games.
"We're thrilled to work with the Blues during this exciting playoff season and show how real-time predictions can have a huge impact on viewer engagement," said Jason LeeKeenan, CEO of Tally.
Wilson, chairman and founder of Tally added: "We've loved seeing how fans respond to live predictions and our partnership with the Blues is just the beginning. We're here to change the game and we know these types of predictive experiences will dramatically impact engagement around live sporting events over the next decade."
To receive notifications when the game goes live or when new questions have been added, please make sure you have the Blues set as your favorite team in the NHL app and have News notifications turned on.
Beginning two hours before puck drop of each Western Conference Game, visit
stlouisblues.com/predict
to play.
