Tupelo Honey Productions, which is owned by SCP Worldwide, will begin airing webisodes of college basketball star Jimmer Fredette as he prepares for the NBA Draft and an NBA career. The webisodes will be aired on a dedicated YouTube channel (YouTube.com/followjimmer) and will also be syndicated on SI.com.
SCP Worldwide also owns the NHL's St. Louis Blues.
Tupelo Honey has signed an exclusive agreement with Fredette and his family and has been chronicling the 2011 Naismith and John R. Wooden Award winner as he prepares for his transition from college basketball player to the NBA.
The company is following the drama of Jimmer’s “countdown to the dream” – the 30 days leading up to the NBA Draft. Follow Jimmer will include exclusive access to Jimmer and his family, including instant reaction to NBA team meetings and workouts, interaction with his agents at Octagon, personal training and fitness, appearances and private meetings with family and friends. Follow Jimmer will also include extensive coverage of the Fredettes at the NBA Draft and exclusive home video footage shot by the Fredette family.
The YouTube and SI.com digital packaging will combine to include up to 75 webisodes. Following the NBA Draft, THP will produce a long-form documentary for broadcast or theatrical release.