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Enterprise, Stifel featured on Blues helmets for 2020-21 season

Helmet logos will be utilized for first time in the history of the NHL

by St. Louis Blues / Press Release

ST. LOUIS - St. Louis Blues President of Business Operations & CEO Chris Zimmerman announced today the Blues will display the logos of Enterprise and Stifel on their helmets for the 2020-21 season.

Enterprise will appear on the white road helmet while Stifel will be featured on the blue home helmet.

Helmet logos are being utilized this season for the first time in the history of the NHL as part of a League-wide effort to help teams provide partners with valuable assets that allow teams to maximize revenues.

In addition to being an Official Partner of the NHL for more than a decade, Enterprise also holds the naming rights to the St. Louis Blues' Enterprise Center, reflecting the company's commitment both to the game as well as the team that shares its hometown with Enterprise's corporate headquarters.

"As we head into another unique hockey season for players and fans, Enterprise continues to look for ways to strengthen our long-standing partnerships with both the Blues and the NHL," said Kyle Sanborn, Vice President of Brand Strategy. "We're proud to hit the road with the Blues this year and leverage this new opportunity to highlight our brand while the team is away from the Enterprise Center."

Headquartered in downtown St. Louis, Stifel is a proud partner of the St. Louis Blues and naming rights partner of historic Stifel Theatre.

"Stifel is proud of our partnership with the St. Louis Blues and of our relationship with downtown St. Louis," said Stifel Chairman and CEO Ron Kruszewski. "In what will be a historic season, we look forward to having the Stifel brand represented boldly on the helmets of our hometown team."

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