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Blues Unveil Third Jersey

by Chris Pinkert / St. Louis Blues
Boyes models the third jersey. Photos
Brad Boyes joked recently that he dresses well enough to be Alive Magazine’s “Stylist of the Year.”

While we won’t go that far, we will admit that Boyes looked sharp in the Blues’ new third jersey, which was revealed Sunday during the second annual FANfest event at Scottrade Center.

The jersey features navy blue as its base color behind a new logo incorporating the time-honored BlueNote and the Gateway Arch.

“I think it mixes both the past and the future, but at the same time, it’s not as if we’re messing with (a good thing) too much,” said Boyes, who modeled the jersey for a top-secret photo shoot earlier this weekend. “We’re leaning more on something different, but at the same time, we’re not changing the whole thing.”

The third jersey was designed by St. Louis-based Fleishman-Hillard, whose sports and creative services team worked closely with the Blues to develop a uniform that could appear modern in today’s NHL while also bearing a look that would make vintage collectors salivate. Fleishman-Hillard’s team has also designed jerseys worn by the club since the 1998-99 season.

“The logo, the back…it’s awesome,” Boyes said of the new third jersey. “It’s got a bit of a retro look with a feel of today’s style.”

"It's a good classic jersey for a good classic franchise," Eric Brewer said on ice after the unveiling.

The jersey features navy BlueNotes trimmed in gold on the shoulders along with bold white numbers on the back and sleeves. A white draw string rests at the base of the collar, adding to its vintage look. The team will have matching navy socks, gloves and helmets to compliment the new look.

The jersey will be available for sale Wednesday, Nov. 19, two days before the Blues play their first game in the new uniform Nov. 21 vs. Anaheim.

“(I like the) different pieces, the way it’s put together,” Boyes said. “The way everything comes together with the stripes, color and the yellow and the navy…I think it all works well.

“And I’m always proud to wear a Blues jersey.”

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