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Blues unveil new adidas jersey for 2017-18 season

by St. Louis Blues / Press Release

Adidas Blues jersey 360

360-degree view of the Blues' adidas jersey

Get a 360-degree look at the Blues' new home jersey for 2017-18 courtesy of adidas

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Want to be the first to get your hands on the new Blues adidas jerseys? Get yours at the True Blues Authentic Team Store today!

ST. LOUIS - The National Hockey League (NHL®) and adidas today unveiled the new ADIZERO Authentic NHL jerseys and uniforms for all 31 NHL teams, including the St. Louis Blues, which will make their on-ice debut with the 2017-18 season. Blues fans can order new authentic jerseys by calling 314-622-5495 or by visiting the True Blues Authentic Team Store (1401 Clark Avenue at Brett Hull Way).

New authentic blank jerseys start at $189.

At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

  • Lighter - Featuring new cresting materials and construction technology, the ADIZERO Authentic NHL jersey reduces crest weight by up to 46%, while a single layer perforated numbering system reduces number weight by up to 60%, in order to deliver a new jersey thatis up to 19% lighter when compared to the current NHL Jersey. 
  • Cooler - The ADIZERO Authentic NHL jersey features adidas Clima® technology in each of the jersey fabrics to deliver breathability and enhanced performance. Combining moisture management technology and a streamlined silhouette to maximize air flow circulation with materials that are up to 133% more permeable than fabrics currently used on ice allows athletes to be cooler.
  • Stronger - Constructed for durability, the ADIZERO Authentic NHL jersey fabrics are up to 27% stronger in burst testing and up to 72% tougher in abrasion testing compared to the current NHL jersey.

adidas worked with the St. Louis Blues to respectfully preserve the team's current uniform identity when moving to the new ADIZERO technology platform.

"We are excited to collaborate with the NHL and adidas to unveil our new uniforms," said Blues President and CEO of Business Operations Chris Zimmerman. "Our ADIZERO uniforms combine the look of our rich 50-year history with modernized details, including white numbers on our home jerseys and the St. Louis city flag on the inside of the collar. We look forward to ushering in the next 50 seasons of Blues hockey with a fresh, but classic, look."

"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."

"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."

"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."

Join the conversation on Twitter and Instagram via @adidasHockey, @adidasca, @NHL, @StLouisBlues and #FormTheFuture.

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