ST. LOUIS, MO – The St. Louis Blues and Scottrade Center are getting behind the Saint Louis County Department of Health’s (DOH) “Let’s Face It” tobacco cessation campaign and calling on St. Louis residents to join in as well. The organizations will unveil the first glimpse of the promotional partnership during the Feb. 11 game against the Minnesota Wild.
The “Let’s Face It” campaign was launched on Jan. 2 in conjunction with the new Clean Indoor Air Ordinance that eliminated smoking in most public establishments throughout St. Louis County.
“On behalf of the entire Blues and Scottrade Center family, I can say with confidence that each of us is proud to join the ‘Let’s Face It’ effort,” said Blues President and CEO Michael McCarthy. “It is important to us that St. Louis continues to be a great place to live and a great place to visit. By facing the challenges of tobacco in our community together, we are helping to do just that.”
Starting with Friday's hockey game, the Blues and Scottrade Center will begin reaching out to St. Louisans through high-visibility in-arena opportunities, player involvement and community outreach. All-Star forward David Backes
and defenseman Barret Jackman
have joined in by each recording PSAs that will air on the Scottrade Center scoreboard throughout the rest of the Blues' season.
Hall of Famer and Blues legend Bernie Federko is also assisting in the effort. Federko will sign autographs for those who make a commitment to live tobacco-free. He will sign commitment cards from 6:00-6:45 p.m in the Scottrade Center concourse, near the True Blue Authentic Team Store.
“’Let’s Face It” is not just about getting people to quit smoking,” said Dr. Dolores Gunn, director of the County Health Department. “We want the community to help us change the culture in the St. Louis area by placing a greater emphasis on health and vitality. Our partnership with the Blues and Scottrade Center is a vital part of our efforts to empower thousands of St. Louisans to act as well as motivate others to take action.”
The “Let’s Face It” initiative represents DOH’s long-term commitment to changing the culture of St. Louis to one that puts a greater emphasis on good health. The four primary goals of the campaign are to:
- Connect with youth to make sure they never start smoking;
- Provide resources, tools, and encouragement to those who want to quit by providing smoking cessation;
- Provide further education on the impact and danger of second-hand smoke and exposure; and
- Encourage and support comprehensive smoke-free laws and ordinances.
For more information about the campaign, visit www.letsfaceitSTL.com