"We're thrilled to offer our fans a dedicated Blues mobile app again," said Matt Gardner, St. Louis Blues Vice President, Innovation & Digital Strategy. "We spend most days with our phone in our hands, or nearby, at all times. It's important we are now laying the foundation to deliver the very best Blues experience and communication to our fans through their mobile device.
"We're excited about the new features we're introducing at launch, but even more excited about what we'll continually be able to offer down the road with the flexibility of this new app."
Fans who download the app, sign into Bluenatics (or create a new Bluenatics account) and submit their entry by Feb. 18 will be eligible to win two tickets to every remaining home game for the rest of the regular season.
In addition to the functionality fans have enjoyed as part of the NHL App such as easy access to team news, videos, stats, standings and live game coverage, the Blues App will now offer a more personalized approach with full integration of the Bluenatics platform, which features more than 70,000 registered Blues fans. Through Bluenatics, fans can customize their app based on whether they are attending a game or watching at home in the St. Louis market or from outside of it.
Fans attending games will be able to easily manage their mobile tickets, place mobile orders for food & beverages, in addition to accessing discounts, loaded value and store their payment information using Blues Pay. Fans will also be eligible to receive push notifications at the event offering special deals on food, beverages, STL Authentics merchandise and more.
The Blues worked closely with many of their valuable partners in the digital space when creating the new app, including Ticketmaster, Tunespeak, Venuetize and Filmily. YinzCam, the app's developer, is a renowned leader in sports mobile apps with more than 200 clients, including six other NHL teams.
"We are so excited and honored to collaborate with the St. Louis Blues on their new team app," said Priya Narasimhan, Founder & CEO of YinzCam. "The app is unique in its multi-mode component, including segmented experiences for different venues as well as for the Blues hockey team. As a hockey fan, nothing makes me happier than having other hockey fans use the products we build. I can't wait to continue to showcase more innovations with the Blues app."
Additional app features include the ability to customize a secondary navigation menu known as the Top 5, the ability to select your own app icon on iOS devices and a new Bluenatics Memories option where fans can create a commemorative ticket after attending a game, or upload their photos / videos showcasing how proudly they represent the Blue Note.
For more information on the brand new app, head to stlouisblues.com/app.
