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The Official Site of the St. Louis Blues

Blues Featured on AT&T Real Yellow Pages Cover

by Staff Writer / St. Louis Blues
Peter McLoughlin, CEO of St. Louis Blues Enterprises, and Ravi Batheja (right), area market manager for AT&T Advertising Solutions, present the new Yellow Pages Directory cover at Scottrade Center.
ST. LOUIS — Today, AT&T proudly announced that the St. Louis Blues are featured on the cover of the new AT&T Real Yellow Pages. Blues forward, David Backes and goalie, Chris Mason, represent the team on the front of the directory, which serves the greater St. Louis area. The hockey team, named after the famous W.C Handy song “St. Louis Blues,” has been a favorite of St. Louisans since joining the National Hockey League in 1967.

More than 1.7 million copies of the directory have been produced for distribution in the greater St. Louis area this year. Directory delivery is underway and continues through Dec.31. The directory, which has been named the official Yellow Pages directory of the St. Louis Blues, St. Louis Cardinals, and the St. Louis Rams, will be available to new residents and businesses throughout the year.

The St. Louis Blues are also featured on the cover of the companion directory, a smaller, more portable version of the traditional print directory designed for use while on-the-go.

In addition to area business listings, the AT&T Real Yellow Pages includes a 28-page Tourist and Entertainment guide featuring the St. Louis Rams. The guide provides a thorough listing of area attractions, events and other points of interest. Copies of the Tourist and Entertainment guide are available at area Pasta House restaurants and several other local businesses in the metropolitan area.

“We are proud to feature the St. Louis Blues on the cover of our new AT&T Real Yellow Pages directory for the greater St. Louis area,” said Ravi Batheja, area market manager, AT&T Advertising Solutions. “We continually work to make our directory covers special on the outside, and tailor the community information inside our directories to best meet the needs of local residents and businesses.”

“We’re thrilled the St. Louis Blues hockey team is featured on the new directory cover,” said Peter McLoughlin, CEO, St. Louis Blues Enterprises. “This means that for the next year, the Blues will be front and center anytime someone uses a directory, reminding fans who live here, and those who might be visiting, of this great franchise and how much fun it is to join in the excitement of Blues hockey.”

As new books are delivered, St. Louis-area businesses and residents are encouraged to recycle their outdated directories. AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains recycled materials. Residents and businesses can call the AT&T Real Yellow Pages Project ReDirectory help line, listed on the directory cover, at 800-953-4400 for directory recycling information in this community.

Combined, AT&T’s print and online products receive more than 5 billion consumer searches a year for local business information, and provide more than 1 million advertisers with valuable sales leads to help their businesses grow. We offer a full suite of advertising search products that enables businesses and customers to connect anytime, anywhere. In addition to our print directories, we provide information through YELLOWPAGES.COM,, YPmobile, YP411 and more.

St. Louis customers now have the opportunity to choose if they want to receive a printed copy of the AT&T residential white pages directory. Local residential listings are available online at and for no charge. Those who prefer a printed residential white pages directory may call 800-792-2665 to receive delivery of a complimentary directory. Instructions explaining customers’ options for accessing free residential white page listings, including this toll-free number to request a printed residential white pages directory, will be provided in the delivery bag of the AT&T Real Yellow Pages. These instructions will also be contained in the customer call guide section located in the front of the AT&T Real Yellow Pages, and on a stiff tab insert to that directory.

For more information on the print directory or YELLOWPAGES.COM, please call AT&T Advertising Solutions at 1-800-392-2355, or visit online at

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at
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