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Blues Announce Changes to Executive Management

by Staff Writer / St. Louis Blues

ST. LOUIS - St. Louis Blues President and CEO of Business Operations Chris Zimmerman announced today that the club has named two new members to its executive management team and has promoted two existing leaders, moves that will bolster the team’s commitment to enhancing the experience and engagement of its fans and business partners.

Zimmerman’s announcement comes 60 days after he was named to lead business operations for the Blues. “We are dedicated to building an organization that is world-class on and off the ice and to significantly enhancing the fans-first culture of the Blues,” Zimmerman said.

Zimmerman announced four changes to the Blues’ executive management team:

Jeff Ajluni is joining the organization as Group Vice President, Corporate Partnerships and Community Development. He will oversee all corporate sales, service, and partnership efforts, as well as the further development of community partner programs, charitable efforts, and new business initiatives. Ajluni joins the Blues from the NFL’s Jacksonville Jaguars, where he worked with the club’s senior management team on revenue generation and business development. In his 20-plus years in professional sports, Jeff has held positions with the Detroit Pistons (Chief Revenue Officer) and Tampa Bay Buccaneers (Director of Corporate Partnerships), as well as a variety of roles with the Detroit Red Wings and Detroit Tigers. Jeff also worked closely with Manchester United of the English Premier League in securing AIG as the club’s jersey sponsor, a ground-breaking partnership in the world of professional sports.

Josh Bender is joining the organization as Group Vice President, Ticketing and Guest Experience. He will be charged with continuing to build the Blues’ fan base as well as enhancing and integrating the overall fan experience. Bender joins the Blues from the Los Angeles Kings, where he was instrumental in doubling the club’s season ticket base, building a new loyalty program, and helping the Kings record 120 consecutive sellouts. Before joining the Kings, Bender was Manager of Client Development and Service for the Vancouver Canucks.

Phil Siddle has been promoted to Group Vice President and Chief Financial Officer, overseeing all financial and administrative functions, along with retail operations, human resources, and information technology. Phil has been with the organization for 20 years, and he brings a wealth of expertise and knowledge to his position. Phil and his team will play a key role in helping the organization assess new investments and programs designed to enhance the Scottrade Center and to build and leverage the Blues brand.

Jay Roberts has been named Group Vice President, Building Operations and Booking. Jay joined the Blues organization in 2013, bringing almost 20 years’ experience in venue management and booking. Prior to joining the Blues and Scottrade Center, Jay managed Pittsburgh’s Mellon Arena and then successfully opened the new Consol Energy Center. Jay and his team will continue our multi-year commitment to refresh and upgrade the Scottrade Center, with the goal of delighting fans and performing artists alike.

“This new structure is designed to drive innovation and excellence as we build a world-class organization – one that puts fans, business partners, season-ticket and suite holders, and the rest of the Blues community at the center of every decision,” Zimmerman added.

The management changes are effective immediately. Ajluni starts this week, and Bender will start the week of September 1.

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