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The Blue Jacket Unveiled as Part of NHL’S Guardian Project Collaboration

by Blue Jackets Staff / Columbus Blue Jackets

The Columbus Blue Jackets-Ottawa Senators rivalry continued online in the Guardian 30 Match-Up Facebook challenge, with Blue Jackets fans casting the most votes to meet their team’s new superhero character, The Blue Jacket. The full unveiling of all 30 Guardian superhero characters within the Guardian Project will be held in a special presentation during the 2011 NHL® All-Star Game presented by Discover in Raleigh, N.C. on Sunday, January 30 (4 p.m. ET live broadcast on VERSUS in the U.S. and on CBC and RDS in Canada).

A great military mind, the Blue Jacket lives to fight and he has the power of mediumship to communicate with the Union Civil War Generals that he idolizes. In battle, he relies on his heart and intelligence and not on modern technology. The Blue Jacket is entirely cased in a metal suit of armor that houses a devastating array of weaponry. For weaponry, he has an armada of 1857 Napoleon Cannons strapped all over his body. The cannons on his wrists, shoulders and thighs fire cannon balls loaded with explosives. At his side hangs the state flag of Ohio made of astral plasma. He has the ability to cocoon his victim with the flag, giving the illusion the victim has disappeared when in reality, the victim is temporarily suspended in time.

"The Blue Jackets fire off Napoleonic Cannons in their arena when they score so it seemed natural to use them in the design of the character," said Tony Chargin, EVP of GME Creative Affairs. “A very specific idea on how to do that was created and after weeks of developing, the Blue Jacket came to life and is one of the most unique Guardians."

With the highly anticipated unveiling of the 30 individual Guardians within the Guardian Project, the Guardian 30 Match-Up is a Facebook application that enables fans to determine the order in which each team’s Guardian will be unveiled. Launched on December 20, hockey fans determine which team wins each match-up, with team superhero character revealed daily.

Created and developed by Stan Lee, Chargin, and Jake Shapiro, each Guardian has been derived from its corresponding NHL team, complete with special powers representative of each team and city.

With an initial plan to reach an all-family audience and narrower target demo of tween boys, GME hopes to bring a new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil.

Fans can continue to vote for their favorites and learn about the Guardian Project and the individual Guardians, as they’re unveiled, at www.guardianproject30.com and by going to www.facebook.com/theguardianproject.

Guardian Media Entertainment (GME) is a partnership between the National Hockey League (NHL) and SLG Entertainment, LLC, led by legendary illustrator Stan Lee. GME is the company responsible for the creation, development and exploitation of The Guardian Project.

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