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Season ticket sales continue to grow

by Kristyn Repke / Columbus Blue Jackets

With an off-season that included several major signings - including the re-signing of Vezina-winning goaltender Sergei Bobrovsky and the free-agent acquisition of former Boston Bruins star forward Nathan Horton - Blue Jackets fans have continued to gain excitement about the upcoming season.

As a result, season ticket sales have continued to climb, topping the 7,500 tickets sold mark earlier this afternoon.

"There's a lot of excitement surrounding the team right now," said senior vice president and chief marketing officer John Browne. "People are very excited and optimistic about where the team is headed."

That excitement started with the Blue Jackets' stellar 19-5-5 run to close out the second half of the season in the months of March and April, key months for season ticket renewals. Toward the end of April, with a 19,000 fan sell-out of Nationwide Arena at the Blue Jackets' last game, new season ticket sales skyrocketed. The announcement of Bobrovsky winning the Vezina in early June, the NHL Draft at the end of June and free agency in early July, the off-season has been very active for the organization.

Not only has it been an active off-season from a hockey operations standpoint, the sales and marketing departments have been extremely active, as well.

"We've had an aggressive and well-organized sales campaign, which has included a lot of different sales events," said Browne. "We have also been very aggressive with our advertising campaign. We have been working really hard at it from a sales and marketing perspective to make sure we're doing everything in our power to grow the (ticket sales) number."

With the start of the 2013-14 season just three months away and the release of the NHL schedule expected soon, Browne expects the number of season ticket sales will continue to climb.

"We want to sell out opening night and the goal is to get 8,000 season tickets sold, which I think is very achievable," said Browne.

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