The Columbus Blue Jackets and the Central Ohio Volkswagen Dealers
have announced a new corporate marketing partnership. The multifaceted program encompasses a variety of messaging elements and exclusive opportunities for Volkswagen customers attending select concerts or special events at Nationwide Arena.
The program continues with a concert featuring Bon Jovi
on Sunday, March 10.
The primary components of the partnership include branding rights and on-premise promotion of “Volkswagen Floor Seats” and the chance for Volkswagen drivers to enjoy exclusive access to a VIP area. Guests will be invited to present their Volkswagen key to gain entry to the area where specials will be available.
“We’re very excited about our new partnership with the Central Ohio Volkswagen Dealers,” said A.J. Poole
, Columbus Blue Jackets vice-president of corporate development. “Incorporating into this partnership the many non-hockey assets available at Nationwide Arena marks a first for us and we’re looking forward to showcasing Volkswagen during our next several marquee concerts.”
Additional elements of the partnership include vehicle displays and premium hospitality. Upcoming events featuring Volkswagen presence include Kid Rock (March 23)
, Fleetwood Mac (April 4)
, Taylor Swift (May 8)
, One Direction (June 18)
and Justin Bieber (July 12)