The Columbus Blue Jackets announced today that the National Hockey League franchise has expanded its corporate partnership with Lexus. Lexus has been a corporate partner with the Blue Jackets since the 2008-2009 season.
A new component of the expanded partnership is introduction of “The Lexus Glass Seats,” which encompasses name entitlement and branding rights to the entire first row of seats closest to the ice. Fans sitting in these exclusive seats will notice Lexus branding in their immediate seating area. Additional elements of the partnership include a Lexus vehicle on display on the main concourse of Nationwide Arena for all Blue Jackets home games, broadcast inventory, and in-game electronic messaging in the arena bowl.
“Lexus is a luxury leader and shares our commitment of exemplary customer service to our fans and customers,” said A.J. Poole, Columbus Blue Jackets Vice President of Corporate Development. “We’re very happy to expand our partnership with them and help them to continue to grow their business in Central Ohio.”