COLUMBUS, OHIO – The Columbus Blue Jackets and Labatt USA announced October 1 a new multi-year corporate partnership which will designate Labatt as the official Canadian beer of the National Hockey League club.
As a kick-off to the 2009-10 season and the new partnership, the Labatt Blue "1000 Ticket Giveaway," which rewards 500 lucky fans with a pair of ticket to an upcoming Blue Jackets game, commences today at participating grocery and convenience stores in central Ohio. Each specially-marked 12-bottle pack of Labatt Blue and Labatt Blue Light will contain a unique personal identification number (PIN) and instructions to visit the contest Web site, www.labattblueus.com/bluejackets, and complete the online entry form. There will be 500 instant winners randomly selected from Oct. 1 through Dec. 31, 2009. Sweepstakes is open only to legal US residents in the state of Ohio who are 21 years of age or older. No purchase is necessary to enter or win. For complete rules, visit the contest Web site above.
"We're proud to welcome Labatt as our Canadian beer partner and excited to work with such an authentic hockey brand to offer interactive consumer promotions in the marketplace," said Cameron Scholvin, Blue Jackets Vice President of Business Development.
The Blue Jackets open the 2009-10 regular season on Saturday, October 3, against the Minnesota Wild. Game time from Nationwide Arena is 7 p.m. Live coverage on FOX Sports Ohio will begin with the Blue Jackets Live pre-game show starting at 6:30 p.m. The game will also broadcast live on the Blue Jackets Radio Network and flagship station WWCD-FM, CD101.
Blue Jackets single game tickets are on sale now at the Nationwide Arena Ticket Office, The FOX Sports Ohio Blue Line Team Store at The Mall at Tuttle Crossing, ticket outlets at the Chiller Ice Rinks and all Ticketmaster Ticket Centers. Fans can also purchase tickets by phone at (800) 745-3000 or online at www.BlueJackets.com and ticketmaster.com. Season tickets starting at $18 per game, as well as six-, 10- and 20-game packages for the 2009-10 season are also on sale. For information, call (800) NHL-COLS or visit BlueJackets.com.