COLUMBUS, OHIO – The Columbus Blue Jackets and Canadian Club announced April 5 a new multi-year corporate partnership between the National Hockey League franchise and the worldwide spirits and wine company.
The centerpiece of the program is the addition of The CC Stop, a new permanent bar located on the upper concourse of Nationwide Arena. The CC Stop offers specialty drinks featuring, among others, the company's signature brands, Canadian Club Whisky and Jim Beam Kentucky Straight Bourbon Whiskey. The partnership is also supported by collateral messaging in the vicinity of the bar.
The Blue Jackets return to action tonight when they visit the St. Louis Blues at Scottrade Center. Game time is set for 8 p.m. The game will not be televised locally, but will be broadcast live on the Wheeling Island Hotel Casino Blue Jackets Radio Network and flagship stations WBNS-AM, Sports Radio 1460 The Fan and WWCD-FM, CD101, and online at www.BlueJackets.com.
Tickets for all Blue Jackets home games are on sale now at the Nationwide Arena Ticket Office, FOX Sports Ohio Blue Line at The Mall at Tuttle Crossing, The Chiller Ice Rinks and all Ticketmaster Ticket Centers. Fans can purchase tickets by phone at (800) 745-3000 or online at www.BlueJackets.com and www.ticketmaster.com. Deposits for 2010-11 season tickets, as well as 10- and 20-game plans, are being accepted now. For information, call (800) NHL-COLS or visit www.BlueJackets.com.
About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.