COLUMBUS, OHIO - The Columbus Blue Jackets and Abbott's EAS Sports Nutrition announce a new multi-year partnership that names the EAS Myoplex® brand as the official recovery nutrition partner of the Blue Jackets and unveils a new content series.
EAS is part of the global healthcare company, Abbott, and a trusted brand of science-backed sports nutrition products designed to help athletes and fitness enthusiasts achieve their personal performance and fitness goals.
The partnership is showcasing the team's elite athletes along with the latest in recovery nutrition with the launch of a "Train Like the Pros" digital content series that debuts today at BlueJackets.com/TrainLikeThePros. The first video features a behind-the-scenes look at how the players train and what it takes to keep in optimal condition during a rigorous NHL season with commentary from Nelson Ayotte, director of high performance for the Blue Jackets. The series highlights strength training sessions and features EAS Myoplex nutrition products to support recovery needs.
In addition to the "Train Like the Pros" original content, the partnership features ice-level signage and sponsorship of postgame coverage across digital and radio platforms including title sponsorship of the EAS Myoplex Postgame Show on the Eldorado Scioto Downs Blue Jackets Radio Network.
"We're very excited to partner with this pillar of the Columbus business community and neighbor in the Arena District," said Ryan Shirk, Blue Jackets' vice president of corporate partnerships. "Aligning our postgame coverage with EAS' recovery messaging has been a natural fit and we look forward to further engaging our fans with EAS through this collaborative new video series."
"We're thrilled to be supporting the Blue Jackets with the science-backed nutrition of our Myoplex line and helping the players recover strong from the demands of their season," said Timothy Monk, general manager of EAS Sports Nutrition. "We want to inspire athletes of all levels to train like the pros and incorporate recovery nutrition as part of their training plan to achieve their personal best."