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CBJ, Pins Mechanical Co. announce new multi-year partnership

This partnership is highlighted by presentation of the Pins Party Tower at Nationwide Arena

by Staff BlueJacketsNHL /

COLUMBUS, OHIO - The Columbus Blue Jackets announced today a new multi-year partnership with Pins Mechanical Co., a Rise Brands, Columbus-based concept. The centerpiece of the partnership is the completely revamped fan experience and branding of the Pins Party Tower at Nationwide Arena. Rise Brands, which opened the first Pins in downtown Columbus in 2016, also encompasses 16-Bit Bar+Arcade with locations currently in Columbus, Cleveland and Cincinnati. 

Each of the three party suites that make up the Pins Party Tower has been designed to replicate the décor and vibe of a Pins location complete with pinball machines, arcade game tables and modern, industrial furnishings. The Pins Party Tower anchors the south corner of Nationwide Arena and consists of three stacked party suites accessible from Club Level, Suite Level and the Upper Concourse, respectively. The Club and Suite Level party suites offer seating for 24 people, while the Upper Concourse party suite boasts a two-story space to accommodate 48 guests. As an added bonus, groups that utilize the hospitality spaces on game nights will have access to Pins gifts and special offers for future visits to Pins locations. The partnership also incorporates a charitable component as all proceeds from pinball machine play in Pins Party Tower suites will be donated to the Columbus Blue Jackets 


"We're very excited about this collaboration that showcases the Pins experience in an arena setting," said Ryan Shirk, Blue Jackets Vice President of Corporate Partnerships. "These unique spaces will provide groups a great way to enjoy Blue Jackets hockey and Pins amenities together." 

"Rise brands is thrilled to be partnering with the Columbus Blue Jackets on the Pins Party Tower," added Troy Allen, Rise Brands Chief Entertainment Officer. "Our creative vision for the tower was in complete alignment with the experience the Blue Jackets wanted to provide their fans. I'm excited for the fans to see what we've created, and more importantly, enjoy themselves in the Pins Party Tower."

Rise Brands is scheduled to open additional Pins locations in Dublin, Cincinnati and Nashville, as well as 16-Bit Bar+Arcade locations in Indianapolis and Nashville in 2018. For further information about Pins Mechanical Co. and 16-Bit Bar+Arcade, visit

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