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Blue Jackets Announce Multi-Year Partnership with Relay Gear

by Blue Jackets Staff / Columbus Blue Jackets

COLUMBUS, OHIO – The Columbus Blue Jackets announced today that Relay Gear has joined the hockey club's family of corporate partners. With the multi-year partnership, Relay Gear becomes the preferred promotional products agent of the Columbus Blue Jackets. As an official team partner, Relay Gear also receives Club Level signage, advertising space on in-seat menus in premium seating areas, and tickets for hospitality.

The Columbus-based promotional products provider has also been a significant partner of the Blue Jackets Foundation, the charitable arm of the hockey club. Specifically, Relay Gear produces all Hats For Heroes hats, t-shirts and other merchandise that is sold to benefit the Foundation's fight against pediatric cancer. In addition to a monetary donation to offset production costs of the Hats For Heroes apparel, Relay Gear also generously donated time and resources to develop and host the Hats For Heroes online store that can be found by visiting

"We're excited to team up with Relay Gear and use the resources of our hockey club to help showcase the range of promotional products and services they offer," said Paul D'Aiuto, Columbus Blue Jackets Vice-President of Corporate Development.

Relay Gear, named one of the Fastest Growing Private Companies in America by Inc. Magazine, provides profitable promotional product solutions and corporate identity programs for organizations in professional and consumer markets. The company provides a full range of marketing services including: branded merchandise and promotional products, uniform programs, company stores, incentive and recognition, customer relationship management, cause marketing, fulfillment and warehousing.

"The Blue Jackets have been such a great asset to the Columbus corporate community and we are thrilled to be able to partner with them. There are so many opportunities for us work together with the team and the Foundation from co-branded merchandise solutions for other team corporate partners to fundraising and awareness programs for Hats For Heroes," said Bob Southard, Relay Gear partner and Executive Vice-President of Sales and Marketing.

Relay Gear partner Duane Hickerson believes that this strategic partnership with the Blue Jackets will bring additional capabilities to this outstanding hockey club that may not have been available before.

"Relay Gear is unlike any other in the promotional industry, we offer a unique approach to branding, promotions, and product distribution that will be a win-win for both organizations."

Relay Gear seeks to integrate their three "R" philosophy – the "right product", for the "right price" at just the "right time" with solid industry relationships and expertise (100 + years), creative research and extensive sourcing power (with access to over 750,000 promotional products) and a 35,000 square-foot on-site warehousing, distribution and fulfillment center. Through customer partnerships the company becomes an extension of the overall marketing strategy instead of merely providing a logo on merchandise. For further details, visit or call (888) 735-2943.

Tickets for all Blue Jackets home games are on sale now at the Nationwide Arena Ticket Office, FSN Ohio Blue Lines at The Chiller Ice Rinks and The Mall at Tuttle Crossing, Ticketmaster Ticket Centers and online at and For information on season tickets, mini-plans and group tickets, call (614) 246-PUCK or (800) NHL-COLS.

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