Laura Clawson is in her fourth season with the Chicago Blackhawks as Director of Merchandising. She oversees the development and enhancement of all merchandise and related processes in order to expand the team's retail footprint, while implementing marketing strategies at the retail level to foster fan engagement. She is responsible for the selection of merchandise, design and direction, as well as overseeing e-commerce strategies. One of Clawson's first projects was the launch of the remodeled flagship Blackhawks Store on Michigan Avenue.
Prior to joining the organization, Clawson spent nine years with Phillips-Van Heusen, most recently as District Manager, which involved improving retail operations and growing sales by identifying market opportunities. She also spent five years in merchandising and sales roles in the New York City market, including four years as an account executive with Calvin Klein men's sportswear, managing national department store accounts. Clawson has represented a total of 40 brands in the dress furnishings and sportswear categories.
Born in Italy, Clawson earned a bachelor's degree in business administration with an emphasis in marketing from Southern Methodist University. She and her husband, Marc Daft, have a son, Jack.