Adam Kempenaar is in his 18th season with the Chicago Blackhawks and third as Vice President of Digital Content. Kempenaar joined the club in 2002 as Web Producer before being appointed Director of New Media and Publications in 2008, Senior Director of New Media and Creative Services in 2012 and Senior Executive Director of Digital Content in 2016.
Kempenaar oversees content across the Blackhawks' digital platforms, including Blackhawks.com, Blackhawks TV and social media. He served as producer on the Blackhawks' two championship DVD/Blu-ray releases, "17 Seconds" (2013) and "Hat Trick" (2015), the latter of which won an Emmy for Outstanding Achievement in Sports Programs from the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences. In addition, he is Editor-in-Chief of Blackhawks Publishing, which has produced three acclaimed hardcover championship books: "One Goal Achieved" (2010), "One Goal II" (2013) and "One Goal III" (2015). In 2017, Kempenaar and his team - in collaboration with Banner Collective - also launched the "Blackhawks Originals" video series "On The Clock," granting fans unprecedented access to the club's draft preparations. "Blackhawks Originals" has since expanded its longform offering, including 2018's local Emmy-winning "Signing Sikura" and "Making Strides," which followed two Chicago Public Schools students through G.O.A.L and First Stride, programs that offer students who may not otherwise have the opportunity to try hockey access to the necessary equipment and instruction.
With a focus on engaging content that showcases player personalities and behind the scenes access, the Blackhawks lead the National Hockey League in social media following across Facebook, Twitter, Instagram and Snapchat. In 2016, the Blackhawks' #WhatsYourGoal social media and video campaign was recognized by SportsBusiness Journal as a finalist for Best in Sports Social at its annual Sports Business Awards. In 2009, the club's social efforts were recognized by technology site Mashable for "Best Brand Use of Twitter." The following year, the Blackhawks were finalists for Mashable's "Must Follow Brand."
Prior to joining the Blackhawks, Kempenaar was Creative Projects Coordinator for the media research and consulting firm Frank N. Magid Associates in Cedar Rapids, Iowa. He holds a master's degree in journalism and a bachelor's degree in communication studies from the University of Iowa, as well as a bachelor's degree in English from Grinnell College.
An Iowa native, Kempenaar and his wife, Sarah, have four children: Holden, Sophie, Quinn and Conor.