The Chicago Blackhawks announced today the initiation of an immediate advertising agency review process to select a partner that will best communicate the club’s message across a broad platform of media.
With one of the NHL’s youngest teams, the 2007-08 Blackhawks just missed the Stanley Cup playoffs and showed a 17-point improvement in the standings from the previous year. Ticket revenue was up 46% from last season and the Blackhawks entertained 12 sellout crowds.
In addition, the Blackhawks recently forged an historic partnership with Comcast SportsNet and WGN Television to televise their entire 82-game regular season schedule and playoff games on both cable and free television.
“With the momentum that currently exists, the Chicago Blackhawks believe this is the right time to review the creative process,” said Senior Vice President of Business Operations Jay Blunk. “We need to be bold, innovative and aggressive, and our advertising message must reflect that.”
The Blackhawks encourage interested agencies to begin the review process by visiting http://blackhawks.nhl.com/agencyreview.