Chicago, IL (January 23, 2013) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Blackhawks, delivered its highest Blackhawks regular season rating ever last evening (January 22) -- a 5.40 household rating for its live coverage of the Blackhawks home opener against the division rival St. Louis Blues.
For last night’s thrilling 3-2 victory by the Blackhawks, Comcast SportsNet attracted approx. 188,179 households for the entire game and posted a 6.28 “peak” rating during the 10:00 PM quarter-hour (218,845 households). The 5.40 single game regular season ratings record on Comcast SportsNet shatters the previous record set on March 5, 2010 vs. Vancouver (4.35). Source for all ratings information is provided by Nielsen Media Research overnights.
Comcast SportsNet was also the #1-highest rated television network in the Chicago market last night in all key advertising demos -- including Adults 25-54 -- for the entire length of the game (7:30-10:15 PM). The network was also #1 in the market for six-straight hours (5:30-11:30 PM) in the following demo categories: Men 18-34, Men 18-49, Men 25-54 and Adults 18-34.
In addition, via data obtained through CSNChicago.com’s social media hub “Blackhawks Pulse,” last night’s Blackhawks-Blues match-up garnered a solid 38,400 game-related tweets, highlighting the growing movement of in-game social media engagement with fans.
So far this season through two games, the Blackhawks on Comcast SportsNet are currently averaging a 4.26 household rating, an increase of 75% compared to last season through two telecasts, while, in the demo category of Adults 25-54, ratings are up 46%. Comcast SportsNet’s next Blackhawks telecast airs TOMORROW NIGHT (Thursday, January 24) as the Blackhawks travel to face the Dallas Stars (live coverage begins at 7:00 PM with Chevy Blackhawks Pre-Game Live; face-off set for 7:30 PM). Viewers can also visit CSNChicago.com 24/7 for the very latest Blackhawks news, highlights, game previews/recaps & blogs from Blackhawks “Insider” Tracey Myers, along with exclusive videos and much more.