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Blackhawks TV Ratings Soar In October On Comcast SportsNet

by Comcast SportsNet Chicago / Chicago Blackhawks
Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Blackhawks, posted significant television ratings for the first month of the 2009-10 NHL season, which resulted in solid game, pre-game & post-game ratings increases compared to last season.

Comcast SportsNet’s Blackhawks ratings averaged a 1.6 household average rating in October (approx. 56,000 households watching per game) -- a 60% increase over last October’s 1.0 average. Compared to October 2007’s 0.4 household average, Blackhawks ratings for October 2009 were up 300%.

The key advertiser demos of Men 25-54 and Adults 25-54 also received solid ratings increases compared to last season. For Men 25-54, October monthly ratings were up 39% (1.8 in Oct. ’09, compared to a 1.3 in Oct. ’08). For Adults 25-54, monthly ratings increased 63% (1.3 in Oct. ’09, compared to a 0.8 in Oct. ’08).

On October 14 vs. Edmonton last month, Comcast SportsNet delivered its highest ever Blackhawks regular season rating to date with a 2.7 household rating (approx. 94,300 Chicago TV homes tuned in).

In addition to its ratings increases for game telecasts, Comcast SportsNet’s Chevy Blackhawks Pre-Game Live household ratings were up 55% compared to last October, while Smirnoff Vodka Blackhawks Post Game Live ratings increased 156%. Source for all ratings information is provided by Nielsen Media Research overnights.

Comcast SportsNet will carry the Blackhawks' next two games: Thursday, November 5 at Phoenix (coverage begins at 7:30 PM) and Friday, November 6 at Colorado (coverage begins at 7:30 PM). Viewers can also visit for the very latest Blackhawks news, game previews/recaps, video highlights, blogs and much more.
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