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BLOG: Blackhawks Store Celebrates 5-Year Anniversary

by Leah Pascarella / Blackhawks.com

Today marks the fifth anniversary of the Blackhawks' flagship retail store, the Blackhawks Store, at 333 North Michigan Avenue. From autograph signings and live radio broadcasts to jersey reveals and a visit from Lord Stanley, the two-story retail location has become a top destination for Blackhawks fans in Chicago and around the world.

Located at the corner of Wacker Drive and Michigan Avenue, the 5,000 square foot store offers more than just a premier shopping experience. Fans can play Blackhawks trivia, view franchise history and current team news on three interactive touchscreens in addition to taking a photo with their favorite player virtually at four United Center locations like center ice and the Blackhawks locker room.

Beyond red and white sweaters, the Blackhawks Store is home to exclusive lifestyle merchandise featuring brands like Herschel, lululemon, Swell, Alex & Ani and more. You won't find these special Blackhawks collaborations anywhere else! The store is also home to expanded women's and children's retail lines. Looking for collector's items? Blackhawks memorabilia is displayed throughout the store and available for purchase.

The Blackhawks Store will have many exciting product launches in the coming weeks. To stay up-to-date on upcoming events, new arrivals and exclusive partnerships, follow the Blackhawks Store on Instagram, Facebook and Twitter.

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