The Chicago Blackhawks announced today a partnership with Univision Chicago, which features the organization’s first-ever Spanish-language radio broadcast on Univision America (WRTO AM 1200) on March 6 vs. the Detroit Red Wings at the United Center. Univision America (WRTO AM 1200) is Chicago’s only Spanish-language, full-service news/talk radio station. The game action will be called by Univision Radio sports commentators Hector Lozano and Omar Ramos, award-winning journalists who have decades of experience covering Chicago sports. Lozano and Ramos will bring behind-the-scenes broadcast stories, player interviews and more to bring fans closer than ever to the Blackhawks.
“Our partnership with Univision is an important, historic step for the Blackhawks organization,” said Executive Vice President Jay Blunk. “As the Blackhawks brand continues to grow, it is of paramount importance to make our franchise as accessible as possible. We are very proud of today’s announcement and thank our partners at Univision for their support and vision.”
“Chicago is the best sports town in America. Univision Chicago is committed to delivering the best local sports content possible. We’re proud to be entering into a new partnership with the Chicago Blackhawks by connecting our audiences to the Blackhawks’ well-established tradition of excellence,” Univision Chicago Vice President/General Manager Doug Levy said. “In addition to our radio, TV and digital platforms, we will showcase the Blackhawks’ commitment to their Hispanic fans by working together on projects that make a difference in people’s lives. It will be exciting to innovate ways to grow our relationship during this current season and for years to come.”
Additionally, Chicago Blackhawks Charities and the Blackhawks Youth Hockey Department will partner with El Valor to conduct hockey clinics with students from the organization throughout the year. El Valor is a non-profit community-based organization that reaches thousands of families throughout the Chicagoland area and strives for a community in which all members, including individuals with special needs, can live, learn and work.
“We are thrilled to be selected for this honor by our neighbors, the Chicago Blackhawks,” said El Valor President and CEO Rey B. Gonzalez. “Our organizations share One Goal–to bring joy and opportunity to our city’s underserved youth and individuals with disabilities.”
Univision listeners will be able to submit their goals to the #WhatsYourGoal campaign by tagging #WhatsYourGoal and #Univision to the Blackhawks social media platforms. Univision will also give away Blackhawks prizes, jerseys and tickets across their news broadcasts on various dates throughout the season, in addition to other cross-promotional opportunities.