This playoff season, Avalanche fans can participate in the Stanley Cup Playoffs like never before. The Avalanche Beard-a-thon is an opportunity for fans to grow their own playoff beard and raise money for charity. Proceeds from the 2010 Avalanche Beard-a-thon will benefit Kroenke Sports Charities.
Participants in the Avalanche Beard-a-thon will invite family, friends and business associates to pledge their playoff beards. By joining the Avalanche Beard-a-thon, fans pledge to maintain their beard as long as the Colorado Avalanche remains in the playoffs. For more information, or to enroll in the Avalanche Beard-a-thon, please log onto www.beardathon.com/avalanche
.About the Playoff Beard
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup Playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the tradition was started in the 1980s by the four-time Stanley Cup Champion New York Islanders. In recent years, other sports and other players have claimed the playoff beard tradition, but it is ultimately a hockey tradition, and always will be. About Kroenke Sports Charities
Kroenke Sports Charities supports children and families throughout Colorado. We pledge our resources to help fill the needs of many through support of education and recreation initiatives, appearances and sports clinics by players, coaches and alumni; donations of autographed merchandise and tickets, and the gift of service by our employees. Your support of the Colorado Avalanche Beard-A-Thon helps to provide health, education, literacy and fitness programs for children in Colorado.