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The Official Site of the Colorado Avalanche

Avs Team-Up With XM Radio

by Staff Writer / Colorado Avalanche
Denver and Washington, D.C. - The Colorado Avalanche and D.C.-based XM Satellite Radio today announced that XM is the official satellite radio partner of the Avalanche team.

XM, which recently signed a ten-year deal with the National Hockey League (NHL) to broadcast NHL games, will be able to sell satellite radios, provide XM listening stations, and offer discounts on XM products at various Avalanche games at the PepsiCenter.

"We appreciate the chance to work with XM through this new partnership and look forward to bringing the many channels of XM Satellite Radio to our fans," Kroenke Sports executive vice president Paul Andrews said.

The multi-year agreement between XM and the Colorado Avalanche includes a variety of customized activities to promote XM radios and XM's broad range of sports, music, news, talk and entertainment programming, including significant XM presence at every Avalanche home game, and high visibility on the Avalanche web site with interactive XM features and promotions. In addition, the Avalanche will host "XM Satellite Radio" nights, which will include XM giveaways for Colorado fans.

"With this partnership XM's considerable online and on-site presence during Avalanche home games will ensure fans know XM is the satellite radio home for comprehensive coverage of the National Hockey League," said Howard Jacobs, senior vice president of strategic partnership marketing for XM Satellite Radio. "Our intent is to give each Avalanche fan access to their team's play-by-play coverage, plus NHL news and analysis, even if they no longer call Colorado home."

XM began carrying NHL games in October recently launched Home Ice (XM Channel 204), an exclusive NHL talk radio channel. XM will become the exclusive satellite radio network of the NHL beginning with the 2007-08 season.

Subscribers listen to XM on a variety of radios for the car, home, and portable use. XM is available in the 48 contiguous states, and recently launched service in Canada with its partner XM Canada.

About XM Satellite Radio

XM is America's number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 160 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit

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