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Avalanche Supports Hockey Fights Cancer Initiative

by Colorado Avalanche / Colorado Avalanche

The Colorado Avalanche joins in the NHL/NHLPA’s annual Hockey Fights Cancer initiative to honor those in the hockey community who have struggled or continue to struggle with the disease.

The annual campaign, scheduled Oct. 19 to Nov. 13, 2015, is supported by all 30 NHL teams. Each club designates one home game as its Hockey Fights Cancer Awareness Night. The Tuesday, Nov. 3, contest between the Avalanche and Calgary Flames at Pepsi Center is the Avs' designated Hockey Fights Cancer game.

"The entire hockey community has been incredibly supportive of the Hockey Fights Cancer campaign since its inception in 1998," said Ken Martin Jr., NHL Senior Vice President of Cause Marketing. "Too many within the NHL family have been effected by cancer, but over the years the strength of this community has grown; awareness has increased; and support for one another continues to be a priority. We're hopeful that one day these collective efforts will help find a cure."

Colorado Avalanche support includes:

Oct. 22

Break the Ice – Approximately 40 children affected by cancer from Rocky Mountain Children’s Health Foundation joined Avalanche players Matt Duchene, Nate Guenin, mascot Bernie and the Ram Trucks Avalanche Ice Girls for a skating clinic at Pepsi Center. Break the Ice is sponsored by Crescent Point Energy, who also provided volunteers at the clinic.

Oct. 31

Hockey Fights Cancer Skate at Pepsi Center – Trick or Treat event at Pepsi Center. Nonprofits, hockey teams and the general public who had purchased Hockey Fights Cancer tickets joined Bernie, the Ram Trucks Avalanche Ice Girls and superhero characters from Wands and Wishes for a meet and greet, photos, skating and a brief Wands and Wishes performance.

Following the Trick or Treat event, hockey teams and associations partnered with 14 cancer-affiliated non-profit organizations in providing access to Pepsi Center ice for family skates, try hockey and club college games.

Nov. 3

Avalanche vs. Calgary Flames at Pepsi Center has been designated as the Avalanche's Hockey Fights Cancer game. Special activities at the game include:

Av for a Day – 7-year-old Patrick, who is undergoing treatment for leukemia - lymphoma, will be hosted as the Av for a Day on Nov. 3. Patrick was nominated by Rocky Mountain Children’s Health Foundation, and he will meet the team for pictures and autographs, receive a team gift bag, participate in a behind the scenes tour of Pepsi Center, have dinner at Peak Pub House and sit in seats by the glass, provided by Eddie’s Kids Foundation.

Celebrity Puck Drop – Presented by 4-year-old Owen, who is a happy, bright and outgoing child. Owen loves sports, superheroes, cars and his dog Stella. He was diagnosed with leukemia at the age of 2 and is still going through chemotherapy. He is currently in remission, and he wants to be an astronaut and play hockey.

HealthONE Feature – Cancer patient Adam from Sheridan, Wyoming, is 21 years old and was diagnosed with Angiosarcoma in February 2015. The disease started with a neurofibromatosis (NF1) tumor in his leg and then spread to his blood and was later found to have spread to his lungs in April 2015. Adam is an avid sports fan that has a special love for the Colorado Avalanche. Adam also loves fantasy football, golf, spending time with friends and family and has attended culinary school.

Atrium Lighting – The Pepsi Center Grand Atrium lobby will be lit in lavender throughout the game.

Check Presentation – On behalf of the NHL and NHLPA, the Colorado Avalanche will present $2,500 checks to the Rocky Mountain Children’s Health Foundation and Children’s Hospital Colorado Foundation in support of activities and programs for pediatric cancer patients.

Avalanche Coaching Staff and Broadcasters will wear the official Sportin’ Styles Hockey Fights Cancer lavender (which represents all cancers) necktie and pocket square during the game. Throughout the month, all players are wearing a Hockey Fights Cancer decal on their helmets.

Auction – Avs fans will have the opportunity to purchase limited edition lavender Avalanche jerseys worn by the players during warmup at Pepsi Center on Nov. 3. Online bidding will be available at

Dasher Boards – The Pepsi Center dasher boards will be in lavender from Oct. 31 to Nov. 6 to increase exposure and awareness for the cancer fighting cause.

Retail - Avs fans will have the opportunity to support Hockey Fights Cancer with the purchase of limited edition HFC merchandise, including a commemorative puck offered as the Item of the Game.

About Hockey Fights Cancer™

Hockey Fights Cancer™ is a charitable initiative founded in December 1998 by the National Hockey League® and National Hockey League Players’ Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America. The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research. To date, through the Hockey Fights Cancer initiative, the NHL's US and Canadian charitable foundations and NHL supporters and fans have donated more than $15 million to support national and local cancer research institutions, children's hospitals, player charities and local cancer organizations. Hockey Fights Cancer is also a component of The Biggest Assist Happens Off The Ice®, the National Hockey League’s and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world. For more information about Hockey Fights Cancer, please go to

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