The San Jose Sharks forward has scored an NHL-leading 14 goals, one shy of matching Sidney Crosby (2009) and Alex Ovechkin (2018) for the most in a single postseason in 22 years.
But Couture said there's one big difference between him and those two.
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"Those guys have won, and I haven't," Couture said Thursday. "Those numbers don't mean anything unless we win the Stanley Cup."
Maybe, but Couture is giving the Sharks a great opportunity at their first Stanley Cup championship since joining the NHL in 1991. San Jose enters Game 4 of the Western Conference Final against the St. Louis Blues at Enterprise Center on Friday (8 p.m. ET; NBCSN, CBC, TVAS) with a 2-1 lead in the best-of-7 series.
Couture scored the tying goal with 61 seconds remaining in the third period of Game 3 to help the Sharks defeat the Blues 5-4 in overtime. He has an NHL-high 20 points in 17 games. He's six goals from breaking the NHL playoff record of 19 set by Philadelphia Flyers forward Reggie Leach in 1976 and matched by Edmonton Oilers forward Jari Kurri in 1985.
"It's pretty impressive," Sharks goalie Martin Jones said of Couture, who has 101 points (48 goals, 53 assists) in 113 NHL playoff games. "He's just a reliable player in the big moments and big games. Those are the kind of guys you need to have success in the playoffs and he's been huge for us, for sure."