Then the Golden Knights bus rolled up to the Ressler Motors Ice Rink at the Ice Barn on Friday morning. The staffers inflated a huge jersey by the front door, carried in equipment, posted logos and hung a banner.
And then 20 people showed up.
And then 20 more.
And then 20 more.
Each child who registered to participate received a Golden Knights T-shirt and a street hockey stick. By the time the event started, the team had given away more than 100 sticks. Counting the parents, there were more than 200 people there.
"Obviously, there's more out there that are diehards and were interested in finding out something about the Golden Knights," Keck said.
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Owner Bill Foley wants to make the Golden Knights the team of the Rocky Mountain range, and their local television territory includes Idaho, Montana, Wyoming, Utah and parts of California and Arizona. They won't be able to reach out to those areas once their inaugural season starts, so they're doing it now with a bus tour and special events.
"The people that aren't from Montana that came from somewhere else, they probably have a team that they associate with that's from back home," Keck said. "But I'm a Montanan and I don't have any sports teams that I associate myself with.
"I mean, this could be exactly the nudge they need one way or the other, not to mention that the plane flights are so cheap to get to Vegas."
Beyond helping grow the Golden Knights brand, this helps grow the game.