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Tampa Bay Lightning celebrate with the Stanley Cup
Tampa general manager Jay Feaster had a master plan for the Lightning when he took over the team's reins a few years back, and he was determined to stick to it. His patience and some shrewd moves resulted in the Lightning's first-ever NHL championship.
The Bolts' blueprint

By Shawn P. Roarke | Impact! Magazine

Equal parts superior planning and patience combined to shape the 2003 Stanley Cup champion Tampa Bay Lightning.

General Manager Jay Feaster -- unheralded upon has arrival as the team's general manager on Feb. 10, 2002, after a three-year tenure as the team's assistant general manager under Rick Dudley -- developed a comprehensive plan to deliver the Lightning to competitiveness and then had the conviction to follow it diligently in the face of critics and setbacks.

Nobody, however, believed Feaster's master plan would pay such huge dividends so quickly. Even his most ardent supporters, like Lightning coach John Tortorella, believed that Tampa Bay was just beginning the climb to respectability as Feaster's bold strokes begin to coalesce into a formidable on-ice product in the past two seasons.

"I still can't figure it out, how quickly it happened for us," said Tortorella. "To do it in three years to get where we're at today, who is kidding who? That wasn't in the plan. It was just to continue to try to build a foundation and try to get better and just learn how to compete. As we went through, we figured that out. We started understanding it better."

And, while Tortorella gets much of the credit for prodding his disparate collection of players into a united whole committed to playing an entertaining and effective form of puck-pursuit hockey, the coach knows that he was given the goods to do so by Feaster.

John Tortorella raises the Stanley Cup
"Well, I think a lot of credit goes to Jay Feaster in stabilizing things here. We felt we were an organization as far as player transactions, there were 70, 80 transactions a year as far as up and down from the minors and so be it. I think Jay has come in here and has stabilized things by identifying our team, what we're trying to build, identifying the core people and keeping the core people together." -- Tampa head coach John Tortorella

"Well, I think a lot of credit goes to Jay Feaster in stabilizing things here," said Tortorella. "We felt we were an organization as far as player transactions, there were 70, 80 transactions a year as far as up and down from the minors and so be it. I think Jay has come in here and has stabilized things by identifying our team, what we're trying to build, identifying the core people and keeping the core people together.

"I think continuity is a very important thing," he continued. "I think he's kept a coaching staff together here now for a few years and I think the continuity of players and coaches we have built a pretty good foundation. So I think the credit goes to Jay in keeping things together in an age of sports where it's free agents, everybody is leaving everywhere. I think he's done a heck of a job keeping everybody together."

Feaster refused to panic in 2003 when his Southeast Division championship squad tumbled out of the Stanley Cup tournament at the second hurdle, outclassed by the eventual champion New Jersey Devils in the Eastern Conference Semifinals.

He saw a team on the cusp of becoming an elite force and refused to bail on it in the face of pressure to shake up the franchise. Instead, he reinforced the team with some shrewd acquisitions.

Understanding he was going to lose top forward Vinny Prospal in July's free-agent market, Feaster made a pre-emptive move to acquire playmaker Cory Stillman from St. Louis at the 2003 Entry Draft. Two days earlier, he had added some valuable speed to his fleet of forwards by signing free agent Eric Perrin, who was playing in Europe.

Feaster also understood his team needed a stud defenseman to bolster its blue-line corps. He was unable to act on that impulse until after the start of the 2003-04 season, but eventually added former Stanley Cup winner Darryl Sydor in a trade with Columbus.

Such moves oozed confidence from the front office, an atmosphere that did not go unnoticed by the players already in the dressing room, players that had bonded together to begin the long climb from NHL obscurity to competitiveness.

So says goalie Nikolai Khabibulin, who was brought into the fold through a bold trade with Phoenix while Feaster was the assistant GM.

Martin St. Louis and Vincent Lecavalier
The emergence of players like Vinny Lecavalier and Martin St. Louis over the last few seasons allowed the Lightning to take their game to another level.

"I don't know if anybody thought that we could win Stanley Cup," said Khabibulin, who won 16 of his 23 outings and posted five shutouts in becoming the first Russian goalie to claim the Stanley Cup. "But, you know, we were taking step by step, we were playing better, you know, I think the most important thing that the core of the players stayed the same. Guys like Brad Richards and Vinny (Lecavalier) and Martin (St. Louis), a lot of the guys matured, and you know, obviously become very good players now. I think that that helped."

It was not as easy for Feaster to stand pat as it may seem to outsiders. Lecavalier, the face of the franchise and former No. 1 draft pick, had publicly butted heads with Tortorella on several occasions. Ruslan Fedotenko, who ended up scoring the Cup-winning goal, was under fire for performing below expectations after being obtained from Philadelphia for a first-round pick in the summer of 2002. Defenseman Pavel Kubina, with the organization since being drafted in 1998, was considered by many to have reached a plateau in his development. Even Khabibulin was under fire after his poor showing against the Devils in the playoffs.

Dave Andreychuk and Brad Richards
Tampa chose to keep Dave Andreychuk around instead of trading him away for younger talent and the move paid off big time, as the veteran was able to help young players like Brad Richards blossom. Andreychuk also benefited by winning his first Stanley Cup.

Yet, Feaster turned a deaf ear to all of those situations. He emphatically stated Lecavalier would remain the centerpiece of the franchise. He preached patience in the case of Fedotenko, telling anybody that would listen that the move would pay off handsomely. He also backed Kubina and Khabibulin at every turn.

"Oh, I don't know where the organization was going at a point in time," said Tortorella. "And, I don't see that in criticism of anybody else before Jay came in. I just think Jay has managed it. He has, I think when you calm things down and you try to keep it at a flat line-type level, and not knee jerk on everything, I think it brings a little bit of calmness to the organization.

"I think that's been very important. Having said that, our players have matured. We have got some good people in this organization and some of the leadership we brought in as far as veterans have done a great job for us. But the young core, the Vinnys, the Richies, Martin St. Louis coming in here, Fredrik Modin and players like that, they have matured and there's no success within an organization if your players do not play because they are the ones that decide where this organization goes as far as the winning and losing. Jay put his staple on it then I think the players have taken over from there."

Ah, the players.

They always carry the ultimate responsibility for winning and losing. In Tampa Bay's case, it was a disparate group that found a way to claw its way into hockey immortality.

Brad Lukowich
"You look at this team and it's all free-agent picks, waiver-wire pickups and guys that have been traded for a ninth-round pick or something like that. For this team to be in this position, I think that is a great testament to us." -- Tampa defenseman Brad Lukowich

"You look at this team and it's all free-agent picks, waiver-wire pickups and guys that have been traded for a ninth-round pick or something like that," said defenseman Brad Lukowich, who was traded to Tampa from Dallas in 2002. "For this team to be in this position, I think that is a great testament to us."

Lukowich, a gifted storyteller, was a tad melodramatic in his description of the 2003-04 Tampa Bay Lightning as the team boasts an impressive array of talent.

Lecavalier, as mentioned, was the No. 1 pick in the 1998 Draft. Brad Richards, the 2004 Conn Smythe Trophy winner, was a third-round pick that same year. Fredrik Modin was an established player with Toronto before arriving here. Stillman was good enough to garner a second-round pick for the Blues.

Captain Dave Andreychuk is a Hall of Fame-caliber performer. Khabibulin was an all-star goalie for the Coyotes before landing in Tampa. St. Louis, the MVP of the League this year, blossomed with the Lightning after being afforded a chance to log serious minutes three seasons ago after an up-and-down stint with the Calgary Flames to start his pro career after an accolade-filled tenure at the college level.

But, as on any championship team, other players stepped above and beyond their perceived roles to push that talented core over the edge.

Those players -- guys like Chris Dingman, Jassen Cullimore, Perrin, Martin Cibak, Nolan Pratt and the like -- are the guys that Feaster helped identify, acquire and then put in positions to contribute to the master plan.

Tampa Bay Lightning celebrate
Nikolai Khabibulin was one of the main reasons the Lightning were able to win the Cup, as the Tampa netminder posted a 16-7 record in the Playoffs with a 1.71 GAA.

Now, after an unexpected Stanley Cup, the franchise's first 100-point season and Eastern Conference championship and back-to-back Southeastern Division crowns, the Lightning will be under the gun to duplicate their success in a long-term fashion.

It is a challenge that Feaster, Tortorella and the Lightning players are ready to embrace.

"I think we have the talent to be a good team for a long time if we can keep it together," said Cullimore.

Especially if the Lightning patiently stick with the plan laid in motion by Feaster upon his ascension to the top spot in Tampa Bay's front office.


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