NEW YORK -- Sitting side-by-side in the NHL's midtown office, NHL Commissioner Gary Bettman and his counterpart from Major League Baseball, Rob Manfred, served perfectly as a symbol of the groundbreaking partnership between two of the most successful sports leagues in the world.
Commissioner Bettman and Commissioner Manfred on Tuesday announced a six-year digital media rights partnership between the NHL and Major League Baseball Advanced Media, the technical arm of Major League Baseball, that is expected to enhance the user experience across the League's digital platforms, including GameCenter Live, NHL Center Ice, NHL Network and NHL.com.
The deal also provides for an equity share for the NHL in a new tech company to be launched by MLBAM.
The launch of the NHL's digital products through the partnership with MLBAM is expected to take place in January. NeuLion, the NHL's current digital partner, will help facilitate the transition to MLBAM.
"It's really all about the fans and giving them the ability to not only continue to connect with the game, in what up until this point had been unprecedented ways, but to look to the future and our ability to create even richer content with even better access," Commissioner Bettman said. "It's transformational, to say the least. We think it's the type of deal that the ever-evolving technology age requires."