"If we're going to let somebody in to our regular season with two of our model franchises and next to the Stanley Cup one of our biggest events, we want to be partnering with someone like HBO."
-- John Collins, Chief Operating Officer of the NHL
HBO Sports isn't just any cameras or any network. HBO Sports is the pinnacle of sports reality TV.
Collins, Chief Operating Officer of the NHL, knows this not from just being an avid viewer, but from experience. As part of his gig during his 15-year tenure at the National Football League, Collins worked hand-in-hand with NFL Films President Steve Sabol and HBO Sports President Ross Greenburg to make sure the phenomenon that is "Hard Knocks" got launched properly in 2001.