NEW YORK -- Barclays Center CEO Brett Yormark's credo is to be happy but never satisfied. For all the work he's done to help lifelong New York Islanders fans get to their new arena, Yormark must add some Brooklyn flavor to a marketing recipe designed to create a foothold in the borough.
"I'm excited about the early returns, but we have more work to do," Yormark said. "I'm happy with the move, the team is off to a great start, the fans have been supporting the team, but we can do more. We can grow the base and we will."
The Islanders took a big step in their grassroots effort to grow their brand in Brooklyn on Tuesday when defenseman Nick Leddy became their first player to appear at a community event since they relocated from Long Island to begin the 2015-16 NHL season.