EAST AURORA, N.Y. – With the 2014 NHL Stanley Cup® Playoffs officially in the books after the Los Angeles Kings' victory in the Final over the New York Rangers, beard-growing season in the NHL is over. An annual effort that sees fans, celebrities, and NHL players grow their beards in a charitable drive to raise funds for various North American charities, this year's Beard-A-Thon®, proudly presented by Just For Men, raised over $300,000 for NHL team charities. This brings the program's total collection close to $3 million since launching in 2009.
Across the nation, over 4,000 hockey fans took part in this year's Beard-A-Thon. Participants in Beard-A-Thon vowed to grow and maintain a playoff beard during the duration of their team's run in the NHL Stanley Cup® Playoffs. Beard growers invited family, friends, and business associates to pledge their playoff beards. Fans who were unwilling, or unable, to grow a playoff beard could also pledge their favorite NHL players.