NEW YORK -- Hilary Knight was one of an estimated 114 million-plus people in America watching Super Bowl XLIX on Feb. 1. And like many of those people, Knight was tuned in when Always aired its #LikeAGirl ad, part of its campaign to help instill confidence in young girls and tear down stereotypes.
For Knight, joining in was a logical next step.
"It was sort of a no-brainer to get involved with the campaign," Knight told NHL.com. "When I was growing up, 'play like a girl' or 'you shoot like a girl,' whatever it is, sort of had a negative connotation to it.
"After seeing the Super Bowl for the first Always 'Like A Girl' campaign, it really changed my view on the 'like a girl' phrase, and the tagline that they're using now."