TORONTO – Samsung Canada and the National Hockey League today announced a multi-year partnership, making the global leader in innovative technology the first-ever exclusive partner in the mobile, tablet, and wearable hardware category. The partnership in Canada includes sponsorship across the League's digital assets NHL.com, NHL Social™, and within the NHL app. Samsung will bring fans closer to the game as the presenting sponsor of Inside the NHL Situation Room videos online and the Stanley Cup Playoffs Bracket Challenge™.
The official NHL app is now enhanced with richer content on Samsung GALAXY smartphones, allowing fans to personalize their device around their favourite NHL® team. Co-developed between Samsung Canada and the League, fans can get closer to the game they love through NHL team-branded integrated wallpapers and covers, keeping them in the loop with a countdown to puck drop, game scores, and updates, all delivered directly to their mobile devices in real-time.