NORTHFIELD, Ill. -- January 1, 2015 -- Today, at the 2015 Bridgestone NHL Winter Classic® featuring the Chicago Blackhawks® and Washington Capitals® broadcast on NBC, the puck officially drops for Kraft Hockeyville™ USA -- the search for America’s most passionate hockey community. Uniting an all-star roster of partners including the National Hockey League Players’ Association (NHLPA), National Hockey League (NHL®), NBC Sports Group, and USA Hockey, Kraft’s award-winning, Canadian-born Hockeyville™ program has expanded into the U.S. for the first time to help build better hockey communities across the country. Beginning today, hockey communities across the U.S. can vie for the esteemed title of "Kraft Hockeyville™ USA" and enter for a chance to win the grand prize of hosting an NHL® Pre-Season game televised live on NBCSN and $150,000 in arena upgrades.
"Seeing all these passionate hockey fans cheering on their team in the brisk winter air reminds me of the way so many of us fell in love with the sport," said Dino Bianco, Executive Vice President and President, Kraft Beverages. "Fans like this coming together for their shared love of hockey is what inspired us to launch Kraft Hockeyville in the U.S. and celebrate the unity that hockey brings to communities across the country."