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2013 Bridgestone NHL Winter Classic - Leafs v. Wings

Winter Classic GMs are a study in contrasts

DETROIT -- Say this about Brian Burke: He knows how to sell a game.

Burke, the Toronto Maple Leafs' GM, became the star of the show -- as expected -- during Thursday's news conference at Comerica Park to announce the 2013 Winter Classic, which will pit his Leafs against the host Red Wings at Michigan Stadium in Ann Arbor.

It's a game with a ton of sizzle and an array of subplots.