NEW YORK -- What began as Andrew Ference's personal project quickly spread to players throughout the NHL, and eventually to the League itself. The Edmonton Oilers captain said his parents grew up on farms, and though they were not environmentalists they did things a certain way.
It's that upbringing that has made Ference conscious of how his actions affect the planet. On Thursday, a day after Earth Day, Ference spoke with a group of children at the NHL Powered by Reebok Store about a variety of topics, from his work with the NHL Green Initiative to things they can do in their everyday lives to make a difference.
"Kids get it. The way they see the world is more black and white," Ference said. "It's just, this makes sense, this doesn't. That's what a lot of this is.
"Being an environmentalist, or whatever you call it, a lot of stuff now, especially with the technology, it's common sense stuff. Do you want to waste a lot of stuff, or do you not want to, and do the exact same thing?"