NHL.com's Q&A feature called "Five Questions With …" runs every Tuesday. We talk to key figures in the game and ask them questions to gain insight into their lives, careers and the latest news.
The latest edition features Chicago Blackhawks president and CEO John McDonough:
John McDonough walked through the doors at United Center as president of the Chicago Blackhawks in 2007 with big dreams, big aspirations. He wanted to not just turn around the Blackhawks from their moribund days, he wanted to turn them into a well-recognized and highly respected global brand.
McDonough has seen his dreams become reality.
The Blackhawks hosted the 2009 NHL Winter Classic at Wrigley Field. That was their welcome back, their return to relevance. They won the Stanley Cup in 2010; it was their first championship since 1961. They won it again in 2013, and they're favored to do so again in 2015. They hosted a Coors Light NHL Stadium Series game at Soldier Field last season.
On New Year's Day their brand will be back on the national stage in the 2015 Bridgestone NHL Winter Classic at Nationals Park. The Blackhawks will be the visitors against the Washington Capitals.
McDonough spoke to NHL.com on Monday about Chicago's involvement in the Winter Classic, what it gains, tangible or intangible, from being in the game, and how the organization can continue to build the Blackhawks brand based on being involved in yet another major NHL event.
Here are Five Questions with … John McDonough: