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CCM Hockey Insights

Long-term CCM relationship paying dividends for Ovi

Wednesday, 10.27.2010 / 1:43 PM / CCM Hockey Insights

Corey Masisak - Staff Writer

WASHINGTON -- Alex Ovechkin is the signature hockey player for CCM skates, but his relationship with the brand goes back much further than his time as one of the company's spokesmen.
For as long as Ovechkin has loved hockey, he's been fitted in CCM skates. Well, maybe fitted hasn't always been the right word.
"I remember my first pair of skates -- CCM 652," Ovechkin said. "My brother bought them for me. It was a long time ago. I was … I can't remember (how old). We don't have a lot of choices over in Russia. He just bought them for me. They were not my size. They were too big, so we put some paper in the toe."
Ovechkin grew up in an athletic family. His mom was an Olympian in basketball; his father a professional soccer player. It was his older brother, Sergei, who turned him on to hockey.

Tavares finds love at first skate with CCM

Wednesday, 10.20.2010 / 12:00 AM / CCM Hockey Insights

Brian Compton - Deputy Managing Editor

UNIONDALE, N.Y. -- By the time John Tavares was in his second season with the Oshawa Generals in the Ontario Hockey League, he probably had stopped giving his choice of skates a second thought.

After all, he had worn the same brand since childhood.

But a meeting with CCM representatives that season changed everything. Since that time, the No. 1 selection at the 2009 Entry Draft has been a loyal CCM customer and laces up their blades every time he dresses for the New York Islanders.

Lapierre's need for speed results in CCM skates

Monday, 10.04.2010 / 10:20 AM / CCM Hockey Insights

Arpon Basu - Managing Editor

MONTREAL -- Maxim Lapierre never has had any reason to see how the other half lives.

From the age of 8, when he got his first pair of skates -- some hand-me-down CCM Tacks he got from a family friend -- the sparkplug Montreal Canadiens center has remained loyal to the only skate brand he ever has worn.

"I just need to feel good, that my ankle is well supported and that I feel like I have direct contact with the ice underneath my feet," Lapierre said of his criteria for a good skate. "It's pretty simple. Different companies do have different levels of inclination, but I'm good with CCM."

He’d better be, because Lapierre makes his living with those blades on the bottom of his feet.



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