Alex Ovechkin is the signature hockey player for CCM skates, but his relationship with the brand goes back much further than his time as one of the company's spokesmen.
For as long as Ovechkin has loved hockey, he's been fitted in CCM skates. Well, maybe fitted hasn't always been the right word.
"I remember my first pair of skates -- CCM 652," Ovechkin said. "My brother bought them for me. It was a long time ago. I was … I can't remember (how old). We don't have a lot of choices over in Russia. He just bought them for me. They were not my size. They were too big, so we put some paper in the toe."
Ovechkin grew up in an athletic family. His mom was an Olympian in basketball; his father a professional soccer player. It was his older brother, Sergei, who turned him on to hockey.