EAST AURORA, N.Y. -- NHL fans across North American have come together this playoff season to raise over $300,000 in the first round of Stanley Cup® playoffs. The 4th Annual Beard-a-thon®, proudly presented by Just For Men, encourages hockey enthusiasts to grow their own playoff beards for the 2012 Stanley Cup® Playoffs or pledge their favorite NHL players. In addition to participating in a great hockey tradition, beard growers are raising money for charities across the nation in a one of kind way.
In the past three seasons, over 25,000 fans have participated in the Beard-A-Thon® program raising over $1,100,000 for charity. This season, the goal is to raise an additional $1 million dollars for NHL team charities.
Currently, New York Rangers fans have led the way, raising over $80,000 for the Garden of Dreams Foundation. Fans of the Pittsburgh Penguins, St. Louis Blues, Los Angeles Kings, and Boston Bruins have all raised over $30,000 for local charities. All NHL Clubs are participating in the promotion
By receiving pledges, participants promise not to shave until their team wins the Stanley Cup® or is eliminated from the playoffs. Fans that are unwilling or unable, to grow playoffs beards can also pledge their favorite player, local celebrities, or build their own beard with the "Build-a-Beard” web application.