EAST AURORA, N.Y. -- NHL fans across North America have come together this playoff season to raise over $197,000 in the first round of the Stanley Cup® Playoffs. The sixth annual Beard-A-Thon®, proudly presented by Just For Men, encourages hockey enthusiasts to grow their own playoff beards for the 2014 Stanley Cup® Playoffs, or pledge their favorite NHL players. In addition to participating in a great hockey tradition, beard growers are raising money for charities across the nation in a one-of-a kind way.
In the past five seasons, over 30,000 fans have participated in the Beard-A-Thon® program, raising over $2.5 million for charity. This season, the goal is to raise an additional $1 million for NHL team charities.
Currently, Boston Bruins fans have led the way, raising over $67,000 for the Martin W. Richard Charitable Foundation and the Boston Bruins Foundation. Fans of the New York Rangers, Pittsburgh Penguins, and Los Angeles Kings combined have raised over $71,000 for local charities.