NORTHFIELD, Ill. – Kraft will celebrate the passion and unity of hockey communities like never before with the launch of Kraft Hockeyville 2015 on both sides of the border. For the first time, the award-winning program in Canada is expanding to help build better communities in the United States as well. Now, hockey towns in the U.S. can enter for a chance to win a $150,000 arena makeover courtesy of Kraft, have an NHL preseason game played in its local arena showcased on TV and earn the title "Kraft Hockeyville 2015."
As a highly successful, award-winning scale marketing program in Canada, Kraft Hockeyville has awarded more than $1.6 million towards local hockey arena upgrades to more than 40 communities over the last eight years.