NEW YORK -- The Beard-A-Thon®, presented by Just For Men® is back and hockey fans across North America are invited to join in a great hockey tradition and grow their own playoff beards for the 2015 Stanley Cup® Playoffs. While supporting their team, beard growers will also raise money for hockey charities across North America.
In the past six seasons, more than 50,000 fans have participated in the Beard-A-Thon program raising over $3 million for hockey related charities. This season, the goal is to raise an additional $1 million through the participation of hockey fans across North America.