TORONTO - Rogers Communications Inc. (TSX:RCI.B) has signed Scotiabank as its first major NHL sponsor since acquiring exclusive multimedia rights to National Hockey League games beginning this fall. The six-year deal with Scotiabank (TSX:BNS) includes new Sunday night and Wednesday night TV shows carried either by Rogers Sportsnet cable channels or its City television stations. It also anticipates new ways of delivering sport statistics during games through what's been called "the second screen" — network-connected computers, tablets and smartphones — and other online content.
When things aren't going well for us in this city [Toronto], I think there is a lot of overanalyzing going on. You've got the most passionate fans in the world here and a lot of (media) coverage, so you know there's going to be a lot of people giving their two cents worth on us.
— Toronto Maple Leafs forward James van Riemsdyk after a win against the Tampa Bay Lightning on Thursday