TORONTO - Rogers Communications Inc. (TSX:RCI.B) has signed Scotiabank as its first major NHL sponsor since acquiring exclusive multimedia rights to National Hockey League games beginning this fall. The six-year deal with Scotiabank (TSX:BNS) includes new Sunday night and Wednesday night TV shows carried either by Rogers Sportsnet cable channels or its City television stations. It also anticipates new ways of delivering sport statistics during games through what's been called "the second screen" — network-connected computers, tablets and smartphones — and other online content.
This is a great day for me. This is something I've been thinking about for a long time. This is a great opportunity that the St. Louis Blues organization, (owner) Tom Stillman and Doug Armstrong are giving me and trusting me in doing...This is going to be a great challenge for me.
— Martin Brodeur, after announcing his retirement as an NHL player and becoming a senior adviser with the Blues on Thursday