Benoit Pouliot scored twice in regulation for the Rangers, who bounced back from a home loss to Edmonton the night before and won for the fifth time in six games.
The Penguins had won all four of their previous shootouts this season and 14 of their past 15 overall.
Zuccarello, the second New York shooter in the tiebreaker, tucked a backhand under the pads of Marc-Andre Fleury — who had not allowed a shootout goal all season. Evgeni Malkin beat Henrik Lundqvist to extend the game before Richards flipped a shot past Fleury to end it.
The old saying in hockey is 'weather the storm.' I put the notion in their heads that we don't want to weather the storm, we want to push just as hard and matched their work ethic. I thought our guys exceeded that in the first period.
— Edmonton Oilers coach Dallas Eakins after their loss to the Nashville Predators on Thursday