Benoit Pouliot scored twice in regulation for the Rangers, who bounced back from a home loss to Edmonton the night before and won for the fifth time in six games.
The Penguins had won all four of their previous shootouts this season and 14 of their past 15 overall.
Zuccarello, the second New York shooter in the tiebreaker, tucked a backhand under the pads of Marc-Andre Fleury — who had not allowed a shootout goal all season. Evgeni Malkin beat Henrik Lundqvist to extend the game before Richards flipped a shot past Fleury to end it.
This is a big year for us in a lot of ways. You can see Garth and management really trying to find that solution to get us into the playoffs and consistently have that. The pressure is great. You have to enjoy it. It just means there's a great opportunity ahead of you.