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United Center Joint Venture announces new deal with airline to keep United Center name

Wednesday, 12.11.2013 / 7:35 PM / News

The Canadian Press

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United Center Joint Venture announces new deal with airline to keep United Center name

CHICAGO - United Airlines has reached an agreement to keep its name on the home of the Chicago Bulls and Chicago Blackhawks for another 20 years.

The two main tenants of the United Center and United Center Joint Venture, which runs the arena, joined the airline for the official announcement Wednesday. Financial terms were not disclosed.

The first naming rights deal for the United Center was announced in 1992 and reportedly cost the Chicago-based airline an average of $1.8 million per year. It was set to expire in 2014.

Under the new pact, United remains the official airline of the arena, Bulls and Blackhawks. It gets exclusivity in the airline category and the right to use the logos of its three partners.

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I remember the first time at Wrigley Field all of us had the long johns, the turtlenecks and the extra equipment because we were afraid of being cold. Halfway through the first period everybody's ripping everything off and we just ended up wearing what we would normally wear for a game at the United Center.

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