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United Center Joint Venture announces new deal with airline to keep United Center name

Wednesday, 12.11.2013 / 7:35 PM / News

The Canadian Press

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United Center Joint Venture announces new deal with airline to keep United Center name

CHICAGO - United Airlines has reached an agreement to keep its name on the home of the Chicago Bulls and Chicago Blackhawks for another 20 years.

The two main tenants of the United Center and United Center Joint Venture, which runs the arena, joined the airline for the official announcement Wednesday. Financial terms were not disclosed.

The first naming rights deal for the United Center was announced in 1992 and reportedly cost the Chicago-based airline an average of $1.8 million per year. It was set to expire in 2014.

Under the new pact, United remains the official airline of the arena, Bulls and Blackhawks. It gets exclusivity in the airline category and the right to use the logos of its three partners.

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We think that Randy is a very good coach. Our players think that Randy is a very good coach. We think that he's going to get the most out of this group. With the addition of the two assistants, a bit of a different dynamic, we're very comfortable that this is a quality coaching staff that's going to maximize the potential of this team.

— Maple Leafs GM Dave Nonis on head coach Randy Carlyle and his staff